10 Richest People in The World

TEMPO.CO, New York - Miliader Mexico, Carlos Slim Helu, again occupied the top position of the richest people in the world economic magazine Forbes.Telecommunications company Telmex boss and Movil has a net worth of U.S. $ 69 billion.As quoted from the pages of Forbes, Thursday, March 8, 2012, the peak position was occupied twice Carlos. Last year he was named the richest billionaire with assets worth U.S. $ 74 billion. Forbesmenyatakan wealth Helu fell U.S. $ 5 billion due Movil shares on Wall Street gasping for breath to half price during 2011. In addition to another company, Telmex, was fined U.S. $ 1 billion by the Mexican government as a monopoly.But Forbes also gave more value to Helu because it includes a generous miliader. The 72-year-old tycoon is known as a philanthropist active in various social activities through the Carlos Slim Foundation and Telmex Foundation. "Her goal in life is to become an active philanthropist neighbor build capacity," said ulasanForbes.The second position is occupied by the boss of Microsoft, William Henry Gates III, aka Bill Gates. Gates wealth at U.S. $ 61 billion, up from last year's achievement of U.S. $ 56 billion. In contrast to Carlos, the assets of the man who is now 56-year-old up for share prices surged to its highest level in a decade. He also managed to acquire sanitary equipment manufacturer Ecolab and Mexican television station, Televisa.While the third place filled Warren Buffet. Owner's investment firm Berkshire Hathaway has a property worth U.S. $ 44 billion. If Buffett's wealth compared to last year fell U.S. $ 6 billion because of Berkshire's stock price fell 7 percent. In its annual report Buffett acknowledges there are some business mistakes, among them in terms of housing investment.On average, the world's richest people list hardly changed compared to last year. But there is also a tycoon who is now frozen out of the top 10. He is Lakshmi Mittal. Indian steel company ArcelorMittal boss is bouncing from position 6 to number 21. His net worth dropped from U.S. $ 31.1 billion to U.S. $ 20.7 billion due to the rising cost of steel production, while demand - mainly from Europe - plunged.Here is a list of 10 richest people Forbes 2012Name State of Company AssetsA. Carlos Slim Helu of U.S. $ 69 billion, Telmex, Mexico Movil2. Bill Gates Microsoft U.S. $ 61 billion U.S.3. Warren Buffett U.S. $ 44 billion in Berkshire Hathaway United4. Bernard Arnault of LVMH U.S. $ 41 billion in France5. Amancio Ortega U.S. $ 37.5 billion Zara Spain6. Larry Ellison of Oracle U.S. $ 36 billion U.S.7. Eike Batista, Brazil's U.S. $ 30 billion8. Stefan Persson U.S. $ 26 billion H & M Sweden9. Li Ka-shing U.S. $ 25.5 billion in Hong Kong10. Karl Albrecht U.S. $ 25.4 billion Aldi Germany

Donny Pramono, Man behind the craze

Meet the man responsible for starting a frozen yogurt craze among teenagers: Donny Pramono.

Donning a suit and a tie, on Wednesday the 26-year-old walked from one table to another in a crowded outlet of La Piazza, in Kelapa Gading, during the first anniversary of Sour Sally - his frozen yogurt brand.

Congratulations are well-deserved, the brand that was established on May 15, 2008, has just opened its 10th outlet in a North Jakarta shopping mall.

Although the stores are all Jakarta-based, the company has already received franchise requests from investors in Singapore, Malaysia and Hong Kong. Donny said these requests were at the preliminary stage and it was possible it could take until 2010 to start franchising the Sour Sally brand.

"We will need to work out a business model for investors, we are still working on it," he said.

In terms of domestic expansion, Donny hopes Sour Sally will next open in Tunjungan Plaza in Surabaya, East Java, in August.

When asked about his recipe for success, Donny said he believed success began with a passion.

In Donny's case, his fondness for yogurt during his university years gave him the impetus to start his own business.

"There is a booming frozen yogurt market in the US. I like frozen yogurt a lot. I used to hang out with my friends in one of the yogurt parlors, such as Pinkberry and Red Mango," Donny said.

When his mother visited him, Donny introduced her to frozen yogurt, and just like him, she was hooked. She later supported his plans to open the frozen yogurt business in Indonesia.

"In the beginning, there were many problems and many things to do. But I kept moving forward. One of the problems was that frozen yogurt was a new thing and not many people liked eating yogurt."

While it was difficult to introduce frozen yogurt to Jakartan customers, Donny realized that Jakartans loved trendy, new stuff. Therefore, he created a fun atmosphere in the store's interior to attract customers.

For the brand name, he chose "Sour Sally", because he thought it was a catchy name.

"Sour is supposed to describe the taste of the yogurt and Sally is supposed to represent a sweet and cute girl, to balance the meaning of sour. Most brand names sound very corporate, such as, Starbucks Coffee. I wanted people to perceive Sour Sally not only as a place to hang out, but more like a character, someone you could play with. And of course, the character must be cute."

He asked a special team to design the character and the store's interior. He also asked the team to use a refreshing color, and they came up with green.

Donny said he has to plans to develop the Sour Sally brand. Once it becomes well-known, he intends to develop it into various other products.

"In the future, I want Sour Sally to have derivative products, such as dolls, merchandise, clothing lines, etc. I've always wanted to have a business and create a brand that can go international."

He acknowledged that Sour Sally's main target market was young women, this he believed is because they were more receptive to new ideas. However, he added, the market was now expanding to include children and parents.

The "delicious doesn't have to be sinful" tagline has also helped attracted health conscious customers.

"The health issue helped us expand our market. People were more interested in trying Sour Sally yogurt if they knew the product was delicious and healthy. From then on, we built on that strength."

Donny said he tried to link his brand to other brand promotions. For example, Sour Sally launched Pinklicious, the strawberry flavor, alongside the opening of the Pink Panther film.

To introduce his brand to the market, he created a Facebook account. Not only does the account inform customers about upcoming events, it is also a place for customers to add their suggestions.

"We have improved our services by responding to customer suggestions," he said.

Apart from taking suggestions, the account also receives heart-warming testimonials from celebrities, including actress Alyssa Soebandono, and singer Vidi Aldiano, both declaring their love of Sour Sally yogurt.

Making good use of Internet technology, the young entrepreneur has also created an official website.

A not-so-techie solution; membership cards that offer loyal customers various promotions, also form part of his business strategy.

"I have also picked strategic locations where young people hang out. Each week I go from one mall to another to survey whether it's feasible to open a new outlet there."

Now his business is thriving, a competitor or two is inevitable. However, Donny does not feel threatened.

"I would be glad if there were more players in the frozen yogurt business. We could build the market together. I think the potential is still huge," he said.

He hoped that if business went well, he would be able to produce Sour Sally yogurt totally from Indonesian-made products. Currently, all processing occurs in Indonesia, but the equipment and ingredients are from the US.

Even though Donny has a postgraduate degree in marketing, and an undergraduate degree in accounting, he said he still consulted his parents about his business plans. He added it was his parents who first helped him with the capital needed to start Sour Sally.

Talking figures, Donny said, "I will break even in about a year. But of course, I will keep the profits rolling for new outlets and other investments," he said.

Despite having a father who is a businessman, Donny said he was not interested in taking over his father's business.

"I prefer to have my own business, especially if it's not mainstream. I want to create my own market, instead of taking over other people's market. There's a challenge to it. It's one of the reasons that I quickly finished my postgraduate degree; so that I could return to Indonesia and start a business."

While working on his business, Donny still allocates time for his hobby: soccer and futsal.

"I usually play as a striker. Perhaps playing the attack position has influenced my business style," he said, smiling.

Donny Pramono

Place and Date of Birth:
Jakarta, September 30, 1982
Parents:
Suwitno Pramono and Elien Limuwa
Brothers:
Darwis Pramono and David Pramono
Education:
Undergraduate degree from Penn State University majoring in accounting
Postgraduate degree from a university in Pomona, Los Angeles, majoring in marketing

source: http://www.thejakartapost.com

Report Text

Pengertian Report Text

Istilah report text sering juga dikenal dengan sebutan informational  

report. Report, dalam Concise Oxford Dictionary Edisi 10, diartikan

sebagai 1) an account given of a matter after investigation or

consideration. 2) a piece of information about an event or situation.

Jika disimpulkan, secara bahasa report text adalah teks yang

berfungsi untuk memberikan informasi tentang suatu peristiwa atau

situasi, setelah diadakannya investigasi dan melalui berbagai

pertimbangan.

Definisi report text ini juga hampir mirip dengan apa yang sering disebutkan

dalam berbagai buku bahasa Inggris di tingkat menengah, "Report is a text

which present information about something, as it is. It is as a result of

systematic observation and analyses." [Report adalah sebuah teks yang

menghadirkan informasi tentang suatu hal dengan apa adanya. Teks ini adalah

sebagai hasil dari observasi dan analisa secara sistematis.]

Dengan demikian, sebenarnya teks report dan descriptive mempunyai

perbedaan yang cukup jelas, meski nampak keduanya dikatakan sebagai

"saudara kembar" sekalipun.

Intinya, dalam report text itu biasanya berisi dengan fakta-fakta yang bisa

dibuktikan secara ilmiah, Oke..

Generic Structure Report Text.

Seperti halnya dengan descriptive text, Report text juga hanya memiliki dua

struktur umum [generic structure] yaitu :

1.    General Clasification; Pernyataan umum yang menerangkan subjek laporan, keterangan, dan klasifikasinya. 

2.    Description: tells what the phenomenon under discussion ; in terms of

3.    \parts, qualities, habits or behaviors; Pada bagian ini biasanya memberikan

4.    gambaran fenomena-fenomena yang terjadi; baik bagian-bagiannya, sifat-

5.    sifatnya, kebiasaannya, ataupun tingkah lakunya. Intinya adalah penjabaran

6.    dari klasifikasi yang disajikan dengan ilmiah.

Ada juga beberapa keterangan mengenai generic structure report text, yang meliputi :

1.    General information

2.    Bundles of Specific Information

General information adalah bagian yang menyebutkan informasi umum dari tema tulisan yang. Sedangkan Bundles of specific information, adalah penjabaran dari informasi umum tersebut.

Saya sendiri lebih cenderung setuju dengan generic structure kedua; karena hal

ini bisa membuat siswa lebih paham akan cara menulis report text.

Tujuan Report Text

Setiap tulisan pasti memiliki tujuan mengapa tulisan itu ditulis. Begitu juga

dengan report text. Beberapa pakar menyebutkan bahwa tujuan

teks report adalah :

Its social purpose is presenting information about something. They generally

describe an entire class of things, whether natural or made:

mammals, the planets, rocks, plants, countries of region, culture, transportation,

and so on. 

Jika disimpulkan, tujuan report text adalah untuk menyampaikan informasi hasil

pengamatan dan analisa yang sistematis. Informasi yang dijelaskan dalam

report text biasanya bersifat umum, baik itu alamiah ataupun buata seperti

binatang mamalia, planet, bebatuan, tumbuh-tumbuhan, negara bagian,

budaya, transportasi, dan lain sebagainya.

Pola Tata Bahasa Dalam Report Text

Setiap tulisan pasti memiliki ciri bahasa tersendiri; jika recount  

text dan narrative text cenderung memiliki ciri

menggunakan simple past, lalu bagaimana dengan report text? Oke berikut

adalah pola grammar yang umum digunakan dalam teks report, yang meliputi :

§  Use of general nouns, eg hunting dogs, rather than particular nouns, eg our dog;

§  Use of relating verbs to describe features, eg Molecules are tiny particles;

§  Some use of action verbs when describing behaviour, eg Emus cannot fly;

§  Use of timeless present tense to indicate usualness, eg Tropical cyclones always begin over the sea;

§  Use of technical terms, eg Isobars are lines drawn on a weather map;

§  Use of paragraphs with topic sentences to organise bundles of information; repeated naming of the topic as the beginning focus of the clause.

Keterangan :

§  General nouns, maksudnya adalah, suatu benda (baik itu hidup atau mati) yang bersifat umum. Coba bandingkan : Hunting dogs >< My dog. Hunting dogs bersifat umum; sedangkan my dog bersifat khusus. 

§  Relating verbs, dalam grammar disebut juga dengan linking verbs. Seperti to be [is, am, are: present], seem, look, taste dan lain sebagainya. 

§  Timeless present tense adalah salah satu penanda waktu dalam simple presentseperti "often, usually, always" dan lain-lain. 

§  Technical terms, maksudnya adalah istilah-istilah yang meliputi teks report tersebut. Misalnya tentang "music" maka, istilah-istilah musik harus ada.

Contoh Report Text : Thanksgiving Day

Thanksgiving or Thanksgiving Day is a celebration of harvest, thankfulness for

peace, and the attempt of Native Americans. It is usually celebrated

in late autumn. 

In the past, Thanksgiving was celebrated for their rich harvest in New England.

In North America, however, it was originally held to thank God for their survival

in the new land which was not easy for them. However, in Canada, it had been

celebrated as in New England. Thanksgiving now is celebrated in United States

of America and in Canada. Thanksgiving festivals are held every

fourth Thursday of November in the U.S and on the second Monday of October in

Canada. It is usually celebrated in four to five days in the North America and for

three days in Canada.

It is celebrated through families and friends gathering to eat and give good luck.

Turkey is the main dish in the thanksgiving dinner. Thanksgiving parades are

also usually held. In Thanksgiving homes are decorated with wreaths, fresh and

dried flowers. Lamps are lighted to brighten the environment. Tables are

decorated with best china and antique silver dishes to mark the

occasion.

source:http://www.englishindo.com

HORTATORY EXPOSITION

PENGERTIAN HORTATORY EXPOSITION TEXT

Disebutkan dalam Concise Oxford Dictionary, Hortatory termasuk kata sifat (adjective) bermakna "tending or aiming to exhort" ("cenderung atau bertujuan mendorong / mendesak orang lain untuk melakukan sesuatu"). Sedangkan Exposition  bermakna "a comprehensive description and explanation of a theory" ("Penjelasan dan penjabaran sebuah teori secara komprehensif").

Jadi secara bahasa, jika disimpulkan, hortatory exposition adalah teks yang menjelaskan sebuah teori/masalah secara komprehensif dengan tujuan mendorong orang lain melakukan / tidak melakukan sesuatu.

GENERIC STRUCTURE OF HORTATORY EXPOSITION

Generic Structure, atau susunan umum hortatory exposition adalah sebagai berikut : 

1.  Thesis / General Statement

Thesis / general statement berisi pernyataan pembuka mengenai topik pembahasan. Sebagai contoh kita akan membahas mengenai bahaya rokok, thesis statement yang bisa kita gunakan misalnya :

“Rokok dapat menyebabkan kanker, serangan jantung, dan

impotensi”.

2.  Arguments

Arguments, ”Pendapat” berisi berbagai pembahasan lanjutan dari thesis statementsecara detail. Akan lebih baik jika argument ini tidak hanya berisi pendapat pribadi penulis saja tapi juga bisa berisi pendapat para pakar. Mengacu pada contoh thesis statement tentang rokok di atas, kita bisa membuat arguments pendukung dengan lebih detail, misalnya :

Argument 1 : Saya mengira serangan jantung yang dialami direktur PT. LaptopButut, Pak “XXX”, disebabkan karena intensitas merokok lebih banyak dari pada minum air putih.(Terus kembangkan paragraf ini lebih dalam)

Argument 2 : Telah banyak dibuktikan bahwa rokok hampir menjadi sebab utama penyakit kanker. (Terus kembangkan paragraf ini)

Argument 3 : Impotensi seorang bos “XXX” di kota “XXX” disebutkan karena kebiasaanya merokok sebelum tidur. (terus kembangkan lagi paragraf ini)

3.  Recommendation.

Recommendation / suggestion berisi saran penulis tentang topik pembahasan. Jika membahas tentang bahaya rokok, sobat pasti tahu dong apa yang harus disarankan?

CONTOH HORTATORY EXPOSITION

Contoh hortatory expostion ini diambil dari buku bahasa Inggris Interlanguage yang membahas tentang "Masyarakat Indonesia harus menghargai perbedaan budaya demi Kesatuan Bangsa." Mari kita simak...

Indonesian People Should Value All the Different Culture to Promote Unity of the Nation

Indonesia is a culturally-diverse country. Many different religions and cultures from many provinces are now seen living side by side in many places. One of the biggest questions facing Indonesian today is how to deal with a culturally diverse citizenry and then promote unity.

Therefore, Indonesians should appreciate differences among culture for the following reasons. Firstly, Indonesia is vulnerable to separation for its archipelago and culture diversity. Raising tolerance among people is the best way to maintain the unity among differences. Many ways or cultures of living are equally legal, even if they are not regarded as normal by some people. If a society claims to be tolerant of personal choice, then it must respect the personal choice to retain their heritage. Then, unity of the nation can be preserved.

Secondly, Indonesians must recognize that every culture has different customs and beliefs. Thus, people are forbidden to make judgments of comparative value, for it is measuring something unmeasured. A plurality of nations, especially in the modern era, can allow for cultural development and cultural exchange that benefits both parties. The cross-cultural understanding among cultures makes the world a better place and preserves the unity of the nation.

Lastly, raising nationalism is one way to preserve unity of the nation. It is a sense of fellow feeling between group members. This promotes cooperation and social cohesion within the group. The sense of social cooperation makes welfare, social security and medical programs much more likely and stronger.

Cultural differences are sometime a sensitive matter for people.

Indonesian people must teach younger generation about the importance of the cultural identity and nationalism to promote unity of the nation.

source: http://www.englishindo.com